Sports Marketing

Author : Mark R. Lyberger,Matthew D. Shank

Paperback

Published : Tuesday 30 November 2021

ISBN : 9780367141653

Price : €99.44

Description

This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.

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