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General Book Search for "9781032112763"

General Books
School Books

Author : Donald P. Roy,Vassilis Dalakas
Hardback
Published : Wednesday 31 January 2024
ISBN : 9781032112763
Price : €438.75

Description

Highly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment. The book blends marketing theory with practitioner insights into current issues and future directions in the sports industry.