Staging a ComebackAuthor :
Hardback
Published : Wednesday 11 October 2023
Description
In the early 1980s, Walt Disney Productions was struggling, largely bolstered by its theme parks. Within fifteen years it had become one of the most powerful entertainment conglomerates in the world. This book argues that far from an executive feat, this turnaround was accomplished in no small part by the storytellers recruited during this period.
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