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General Book Search for "9780199218967"

General Books
School Books

Author : Michael A. Cusumano
Hardback
Published : Thursday 16 September 2010
ISBN : 9780199218967
Price : €29.24

Description

What enables businesses to succeed over the long haul and through changes in markets and technologies? Drawing on 30 years' research into some of the world's most successful companies - Microsoft, Apple, Intel, Google, Toyota - Cusumano distils six fundamental principles to equip businesses to survive and thrive in today's rapidly-changing markets.