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General Book Search for "9780367338749"

General Books
School Books

Strategic Brand Management and Development

Author : Sotiris T. Lalaounis
Hardback
Published : Thursday 31 December 2020
ISBN : 9780367338749
Price : €157.95

Description

This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory.