Strategic Management: A Competitive Advantage Approach, Concepts, Global EditionAuthor :
Paperback
Published : Monday 17 October 2016
Description
For courses in strategy.
A Practical, Skills-oriented Approach to Strategic Management
In todays economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions.
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