Strategic Management in Sport

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General Book Search for "9781138290020"

General Books
School Books

Author : Danny O'Brien,Milena M. Parent
Hardback
Published : Tuesday 14 May 2019
ISBN : 9781138290020
Price : €157.95

Description

What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing. Covering sport at all levels, from community-based sport to elite sport, this is the first textbook to focus on strategic management in a sport context.