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General Book Search for "9780367902995"

General Books
School Books

Author : Jennifer L. Harker,W. Timothy Coombs
Hardback
Published : Thursday 16 September 2021
ISBN : 9780367902995
Price : €157.95

Description

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.