The Affluent Consumer

General Books

School Books

Stationery

Menu

Sign In / Up

Sign in to your account or register new one to have full control over your orders, receive bonuses and more.

Sign In

New customer? Register

0 Cart

Subtotal: 0.00

Total Items In Cart:

View Cart

Sign In / Up

Home
Pre-orders
Book Subscription
General Books
Childrens Books
Non-Fiction
Primary School Books
Secondary School Books
- Junior Cert
  - Business
  - CSPE
  - English
  - French
  - Geography
  - German
  - History
  - Home Economics
  - Irish
  - Math
  - Music
  - PE Junior
  - Science
  - Sphe
  - Spanish
  - Technology & Graphics
- Senior Cert
  - Art
  - Biology
  - Business, Acc. & Economics
  - Chemistry
  - English
  - French
  - Geography
  - German
  - History
  - Home Economics
  - Irish
  - Math
  - Music
  - PE
  - Physics
  - Politics & Society
  - Sphe
  - Spanish
  - Contstruction, DCG & Technology
- Transition Year Books
- Novels
- Plays
- Secondary Irish Books
- Career Guidance
- Secondary School General
Exam Preparation
Stationery
School Book Lists
- Primary School books Lists
- Secondary School books Lists
Help

General Books

School Books

Stationery

Home
General Books
- Popular in Books
- Non-Fiction
- Children Books
Children's Books
Primary School Books
Secondary School Books
Join our Mailing List
Book Subscription
Blog
Help
- Help
- Kildare
- Maynooth University Bookshop

0 Cart

Subtotal: 0.00

Total Items In Cart:

View Cart

General Book Search for "9780275992828"

General Books
School Books

Author : Edward M. Mazze,Ronald D. Michman
Hardback
Published : Friday 1 September 2006
ISBN : 9780275992828
Price : €50.31

Description

Presents an approach to analyzing the affluent consumer - and creating, promoting, and selling innovative products and services to them. This work illustrates their principles through many examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and WalMart.