Sign in to your account or register new one to have full control over your orders, receive bonuses and more.
New customer? Register
Subtotal: 0.00
Total Items In Cart:
Aimed at senior executives responsible for shaping and managing the company's strategic direction, this book talks about the strategic dimensions of marketing management and focuses on the critical importance of matching the company's capabilities with genuinely attractive market sectors. It offers a reference for effective marketing practice.