The Content Machine

Author : Michael Bhaskar

Paperback

Published : Tuesday 1 October 2013

ISBN : 9780857281111

Price : €16.37

Description

`The Content Machine outlines a theory of publishing that allows publishers to focus on their core competencies in times of crisis. This ground-breaking study, the first of its kind, fuses history, media theory and business experience in a defiant answer to those who contend that publishing has no future in the digital age.

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