The Emperor's Old GrooveAuthor :
Paperback
Published : Wednesday 2 April 2003
Description
Disneys attempt to validate multicultural diversity may appear to be a worthy, even admirable, endeavor. However, the contributors of this book argue that the Disney companys version of multiculturalism is really the same «old groove» - a surreptitious colonizing force that manipulates the psychological, cultural, and political identities of consumers, predominantly children. Demystifying the mechanisms and ideals through which Disney manages public values and expands its empire of illusory American culture, The Emperors Old Groove interrogates animation role models that perpetuate insidious racial, cultural, and gender stereotypes.
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