General Book Search for "9780787968571"

The Global Market

Hardback
Published : Friday 18 June 2004
ISBN : 9780787968571
Price : €55.58


Description

Discusses the twin forces of ideological and technological change that make globalization the most important issue facing executives. This book shows how many companies who have developed a global strategy, face the challenge of balancing a multinational presence with demands of the 'unglobal consumer' who does not have a 'one size fits all' need.



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