General Book Search for "9781118611319"

The Human Brand

Hardback
Published : Tuesday 19 November 2013
ISBN : 9781118611319
Price : €25.73


Description

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.



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