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General Book Search for "9780471498186"

General Books
School Books

Author : John A. Murphy
Hardback
Published : Tuesday 16 January 2001
ISBN : 9780471498186
Price : €56.15

Description

In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Customer Relationship Management, or CRM, is a concept that senior managers in any kind of business ignore at their peril.