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General Book Search for "9781591393085"

General Books
School Books

Author : Arthur W. Schultz,Jeffrey L. Cruikshank
Hardback
Published : Thursday 12 August 2010
ISBN : 9781591393085
Price : €28.08

Description

In advertising, most Hall-of-Famers J Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others point to one individual as the 'father' of modern advertising: Albert D Lasker. This title tells the story of Albert Lasker, the ingenius and tormented father of modern advertising.