General Book Search for "9781574442342"

The Manager's Guide to Competitive Marketing Strategies, Second Edition

Hardback
Published : Friday 30 April 1999
ISBN : 9781574442342
Price : €116.99


Description

The ability to think strategically is permeating every level of successful organizations. This book examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, various markets, fickle customer behavior, and diverse cultures. It offers techniques on developing competitive strategies.



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