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General Book Search for "9781119961765"

General Books
School Books

Author : David W. Stewart,Michael M. Saren
Paperback
Published : Friday 29 August 2014
ISBN : 9781119961765
Price : €40.94

Description

Ideal for graduate students and MBA programs, The Marketing Pathfinder offers an effective way of contextualizing the marketing decisions they will have to make in the business world. A refreshing contrast to traditional marketing textbooks, this book provides a unique combination of key concepts and micro-cases.