The Marketing of the PresidentAuthor :
Paperback
Published : Tuesday 22 February 1994
Description
Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.
You may also like ...
by
Hardback
08 Feb 2024
History of religion
€88.92
Extended stock – Dispatch 5-7 days
by
Paperback
01 Aug 2024
Wildlife: birds and birdwatching: general interest
€23.39
by
Paperback
16 Dec 2022
Picture storybooks
€9.35
Extended stock – Dispatch 5-7 days
by
Hardback
16 Dec 2022
Picture storybooks
€16.37
Extended stock – Dispatch 5-7 days
Reviews