The Measurement of MeaningAuthor :
Paperback
Published : Friday 1 September 1967
Description
A In this pioneering study, the authors A A A A A deal with the nature and theory of meaning and present a new, objective A A A A A method for its measurement which they call the semantic differential. A A A A A This instrument is not a specific test, but rather a general technique of A A A A A measurement that can be adapted to a wide variety of problems in such areas A A A A A as clinical psychology, social psychology, linguistics, mass communications, A A A A A esthetics, and political science. The core of the book is the authors' description, A A A A A application, and evaluation of this important tool and its far-reaching A A A A A implications for empirical research.
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