General Book Search for "9781567205589"

The Personality Continuum and Consumer Behavior

Hardback
Published : Saturday 30 November 2002
ISBN : 9781567205589
Price : €86.58


Description

Albanese has formulated an operational approach to the organization of the personality of an individual from psychoanalytic object relations theory combined with an interpersonal theory of the personality. He relates this to the neoclassical theory of the consumer.



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