General Book Search for "9780471193678"

The Portable MBA in Marketing

Hardback
Published : Monday 27 April 1998
ISBN : 9780471193678
Price : €76.05


Description

Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer.



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