General Book Search for "9780810884069"

The Rise of Advertising in the United States

Hardback
Published : Friday 17 August 2012
ISBN : 9780810884069
Price : €71.37


Description

In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to Americaâ?Ts first class of professional marketers.



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