General Book Search for "9783110631142"

The Roots and Uses of Marketing Knowledge

Hardback
Published : Monday 20 January 2020
ISBN : 9783110631142
Price : €117.00


Description

The author engages with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification of practice in theory and verification of theory in practice. The history and future of ma



You may also like ...

Product

empowerment

Hardback
01 Aug 2024
Advice on careers and achieving success

€11.03

Pre-Order
Product

See You Later

Hardback
17 Jan 2024
Childrens / Teenage personal and social topics: Families and family members

€9.35

Extended stock – Dispatch 5-7 days
Product

Iconomy: Towards a Political Economy of...

Paperback
28 Nov 2023
Media studies

€29.25

Extended stock – Dispatch 5-7 days
Product

Iconomy: Towards a Political Economy of...

Hardback
05 Jul 2022
Media studies

€93.60

Extended stock – Dispatch 5-7 days

Reviews