Three Essential Analytical Techniques for the Behavioral Marketing Researcher

Author : Dawn Iacobucci,Steven S. Posavac

Paperback

Published : Wednesday 30 December 2015

ISBN : 9781601989130

Price : €58.50

Description

Three Essential Analytical Techniques for the Behavioral Marketing Researcher reviews several topics that are essential complementary analytics that enable behavioral marketing researchers to test theories and hypotheses, and thereby advance their respective literatures and contribute to knowledge bases.

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