Total E-mail MarketingAuthor :
Hardback
Published : Friday 2 September 2016
Description
E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the authors successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level. Total e-Mail Marketing 2e draws on expertise and latest examples from leading European practitioners to detail practical tips to improve campaign results. Packed with brand new case studies and checklists to get you started or improve on past campaigns, the book covers all aspects of e-mail marketing, including:
* Planning effective, integrated e-mail campaigns and e-newsletters
* How to rapidly build a quality house list and select the best tools to manage it
* Ethical and legal constraints in a fast-moving sector
* Design and write HTML and text format e-mails for maximum response
* Getting through the SPAM filters to maximize deliverability
* Targeting, personalizing, measuring and improving e-mail campaigns
* Integrating emerging technologies like blogs, RSS and mobile messaging
* Practical dos and donts
A vital supplement to the authors book e-Marketing eXcellence, also in its 2nd editon and co-written with PR Smith, this text is relevant to all marketers - specializing in e-marketing or not - as it offers an integrated campaign perspective and shows how to maximize integrated e-marketing results.
You may also like ...
by
Paperback
08 Jun 2024
Business mathematics and systems
€77.21
Extended stock – Dispatch 5-7 days
by
Paperback
21 Mar 2024
Sales and marketing
€46.79
Extended stock – Dispatch 5-7 days
by
Hardback
22 Jul 2022
Sales and marketing
€204.75
Extended stock – Dispatch 5-7 days
by
Paperback
22 Jul 2022
Sales and marketing
€56.15
Extended stock – Dispatch 5-7 days
Reviews