General Book Search for "9780750686334"

Total Relationship Marketing

Paperback
Published : Thursday 29 May 2008
ISBN : 9780750686334
Price : €58.49


Description

A work on the subject of relationship marketing and CRM that presents an analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects.



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