Tourists' Behaviors and Evaluations

Author : Arch G. Woodside,Metin Kozak

Hardback

Published : Thursday 31 July 2014

ISBN : 9781784411725

Price : €114.65

Description

Volume 9, Tourists' and Customers' Behaviors and Evaluations, describes the benefits of taking a behaviorstoevaluations perspective in tourism and customer research. The thirteen papers in the volume include "the general theory of guest evaluations of service design/performances" by Woodside and Kozak

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