Trademark Valuation

Author : Gordon V. Smith,Susan M. Richey

Hardback

Published : Friday 17 January 2014

ISBN : 9781118245262

Price : €99.45

Description

A practical and useful resource for valuing trademarks. This book discusses issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting. It considers methods to determine the real value of your trademark and exploit its potential. It offers case studies that illustrate how to apply valuation methods.

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