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General Book Search for "9789819940004"

General Books
School Books

Author : Karen E. Sutherland,Richie Barker
Hardback
Published : Thursday 5 October 2023
ISBN : 9789819940004
Price : €38.60

Description

This book presents new global research on transmedia storytelling as a form of brand communication. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data.