Urban Events, Place Branding and PromotionAuthor :
Paperback
Published : Wednesday 30 June 2021
Description
Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events.
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