When Stereotypes Collide

Author : Ann Gordon,Jerry L. Miller

Paperback

Published : Monday 27 June 2005

ISBN : 9780820461250

Price : €28.20

Description

Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.

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