A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment

Author : Emerald Group Publishing Limited

Paperback

Published : Monday 2 November 2015

ISBN : 9781785608711

Price : €49.13

Description

A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment

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