A Scientist's Guide To Talking With The Media

Author : Daniel Grossman,Richard Hayes

Paperback

Published : Wednesday 16 August 2006

ISBN : 9780813538587

Price : €36.27

Description

Provides tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. Suitable for scientists, this book shows how it is possible for the discoveries that hibernate in lecture halls and academic journals to reach a broader audience in a way that is accurate and effective.

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