Achieving a Strategic Sales Focus

Author : Kenneth Le Meunier-FitzHugh,Tony Subject Group Leader - Strategy, Operations and Economics Senior

Hardback

Published : Thursday 16 June 2016

ISBN : 9780198706632

Price : €117.00

Description

The main aim of this book is to consider how the sales function informs business strategy. The book considers how sales organisations are responding to increasing competition, more demanding customers and more complex selling environment, and offers discussions of some of the possible solutions to these challenges.

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