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General Book Search for "9783658404284"

General Books
School Books

Advances in Advertising Research (Vol. XII)

Author : Alexandra Vignolles,Martin K.J. Waiguny
Hardback
Published : Tuesday 11 April 2023
ISBN : 9783658404284
Price : €163.79

Description

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research.