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General Book Search for "9781859736784"

General Books
School Books

Author : Brian Moeran,Timothy de Waal Malefyt
Paperback
Published : Sunday 1 June 2003
ISBN : 9781859736784
Price : €37.43

Description

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume.