Advertising Media Planning, Seventh Edition

Author : Jack Sissors,Roger Baron

Hardback

Published : Thursday 16 September 2010

ISBN : 9780071703123

Price : €114.65

Description

Provides insight into the construction of media plans that most effectively achieve marketing objectives. This seventh edition retains all the critical information you need to know about traditional media - including TV, radio, and print - while exploring the media forms, illustrated with major advertiser case histories.

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