Advertising as a Creative Industry

Author : Izabela Derda

Hardback

Published : Tuesday 25 July 2023

ISBN : 9781032203010

Price : €58.49

Description

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in todays creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.

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