Affect, Emotion, and Rhetorical Persuasion in Mass CommunicationAuthor :
Hardback
Published : Thursday 27 September 2018
Description
This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines.
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