American Patriotism and Corporate Identity in Automobile Advertising

Author : Markus Weik

Hardback

Published : Thursday 14 March 2019

ISBN : 9783631776940

Price : €76.46

Description

The purpose of this study is to explore how automobile manufacturer General Motors (GM) has framed its corporate identity in domestic ads to convey the â?~American brandâ?T image. The author argues that GM has continuously used a patriotic framing in its self-representations, linking itself and its products to the well-being of the country.

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