An Advertiser's Guide to Better Radio Advertising

Author : Andrew Ingram,Mark Barber

Hardback

Published : Friday 22 April 2005

ISBN : 9780470012925

Price : €47.96

Description

There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the "brand conversation medium".

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