An Analysis of Theodore Levitt's Marketing MyopiaAuthor :
Paperback
Published : Tuesday 4 July 2017
Description
Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a companys product as paramount. Levitt saw the customer as central to the success of any business, and urged companies in every industry to look at their products from the customers point of view.
You may also like ...
by
Paperback
15 Jul 2017
Business studies: general
€7.61
Extended stock – Dispatch 5-7 days
by
Hardback
15 Jul 2017
Business studies: general
€23.39
Extended stock – Dispatch 5-7 days
by
Hardback
15 Jul 2017
Business studies: general
€23.39
Extended stock – Dispatch 5-7 days
by
Paperback
04 Jul 2017
Business studies: general
€7.61
Extended stock – Dispatch 5-7 days
Reviews