Anatomy of a Business PlanAuthor :
Paperback
Published : Friday 1 November 2013
Description
Used by more than 1.5 million business owners since its original publication, the new edition of this classicA how-to guide provides any entrepreneur the tools to create a well-constructed business plan. All steps are includedâ?"from initial considerationsA to envisioning the organizational structure toA creatingA a growth-powering marketingA plan and building for the future with airtight financial documents. The book offers proven, step-by step advice for developing and packagingA the components of the plan and keeping them up to date, including cover sheets, table of contents, executive summary, organization and marketing plans, and financial and supporting documents. Five real-life business plans and blank forms and worksheets provide readers with additional user-friendly guidelines for the creation of the plans. The revisions included in the new edition include updated chapters on writing a marketing plan and financing resources as well as a new, complete example of a business plan for a nonprofit organization.
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