Applied Public Relations

Author : Kathy Brittain Richardson,Marcie Hinton

Paperback

Published : Wednesday 1 April 2015

ISBN : 9780415526593

Price : €84.23

Description

With its practical orientation and scope, Applied Public Relations is the ideal text for public relations case studies or public relations management courses that emphasize stakeholder groups. Using current cases across a variety of industries, locations, and settings, Richardson examines how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices.

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