Basic Marketing ResearchAuthor :
Paperback
Published : Wednesday 26 July 2023
Description
In Brown/Suter/Churchill's BASIC MARKETING RESEARCH, 10th Edition, you will learn how to convert marketplace data into actionable marketing information using the two dominant approaches, behavioral data that exists and customer insights gathered for a specific purpose, and how interactions in the research process give managers and researchers confidence in the result. BASIC MARKETING RESEARCH's easy-to-read writing style helps you see the research process from the perspectives of researchers who gather information and marketing managers who use it and helps you apply your market research skills in experiential learning activities.
You may also like ...
by
Paperback
26 Jul 2023
Market research
€76.04
Extended stock – Dispatch 5-7 days
by
Paperback
06 Jul 2023
Modern and contemporary fiction: general and literary
€11.69
Extended stock – Dispatch 5-7 days
by
Paperback
08 Sep 2022
Language readers
€8.18
Extended stock – Dispatch 5-7 days
by
Paperback
01 Dec 2021
History
€38.60
Extended stock – Dispatch 5-7 days
Reviews