Big Data Analytics

Author : Kiran Chaudhary,Mansaf Alam

Hardback

Published : Tuesday 28 December 2021

ISBN : 9781032007885

Price : €97.10

Description

The book explores data analytics concepts and applications in marketing and business. Business and marketing analytics can create value by guiding how organizational resources are optimally allocated and managed. Covering both predictive and prescriptive analysis, the book discusses optimization techniques for stronger business performance.

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