Bounded Rationality in Decision Making

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General Book Search for "9780719079924"

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Bounded Rationality in Decision-Making

Author : Helle Nielsen
Hardback
Published : Monday 19 April 2010
ISBN : 9780719079924
Price : €99.45

Description

Challenging standard economic models, this book shows how farmers tend to use cognitive shortcuts and how professional pride frequently trumps profit considerations when farmers make decisions about fertilizers and other types of decisions. -- .