Brand Gap, The

Author : Marty Neumeier

Paperback

Published : Thursday 25 August 2005

ISBN : 9780321348104

Price : €25.73

Description

Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.

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