Brand Management

Author : Frantisek Pollak,Peter Markovic

Hardback

Published : Wednesday 9 November 2022

ISBN : 9781803559995

Price : €117.00

Description

Discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in international markets, and `living the brand.

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